World leaders and more than 1.5 million people filled the streets of Paris on Sunday to condemn terrorism and anti-Semitism in France and worldwide. In the midst of the enormous gathering, Chabad-Lubavitch emissaries, students and volunteers were out in full force—helping men wrap tefillin, inspiring women to light Shabbat candles, and encouraging the performance of acts of kindness and good deeds, in particular, the observance of kashrut (kosher laws), following the deadly terrorist attack late Friday at the Hyper Cacher kosher supermarket.

Taking their cue from the Rebbe—Rabbi Menachem M. Schneerson, of righteous memory, who taught to focus on increasing in goodness—French Jewry is spearheading a campaign to garner mitzvahs in honor of the victims.

The goal, explains Chabad Rabbi Chmouel Lubecki, “is to have 1 million people accept an additional mitzvah or good deed. The idea is spreading through social media like Facebook and WhatsApp. We see tremendous traction, as people seek to channel their grief into concrete positive action.”

French Jewry is spearheading a campaign to garner mitzvahs in honor of the victims. “The goal is to have 1 million people accept an additional mitzvah or good deed,” explains Chabad Rabbi Chmouel Lubecki.
French Jewry is spearheading a campaign to garner mitzvahs in honor of the victims. “The goal is to have 1 million people accept an additional mitzvah or good deed,” explains Chabad Rabbi Chmouel Lubecki.
In the midst of the crowd, Chabad-Lubavitch emissaries, students and volunteers were out in full force. Here, Rabbi Yosef Yitzchok Amar wraps tefillin with a man in the crowd.
In the midst of the crowd, Chabad-Lubavitch emissaries, students and volunteers were out in full force. Here, Rabbi Yosef Yitzchok Amar wraps tefillin with a man in the crowd.
Amar and other rabbis encouraged men to put on tefillin and women to light Shabbat candles.
Amar and other rabbis encouraged men to put on tefillin and women to light Shabbat candles.
He also encouraged the performance of acts of kindness and good deeds.
He also encouraged the performance of acts of kindness and good deeds.
Citizens show solidarity with the four Jewish men killed in the grocery attack, including signs that read: "Je Suis Hyper Cacher."
Citizens show solidarity with the four Jewish men killed in the grocery attack, including signs that read: "Je Suis Hyper Cacher."
The media covered has covered a week of violence in Paris and came out to the rally in droves.
The media covered has covered a week of violence in Paris and came out to the rally in droves.
Following the deadly terrorist attack at the Hyper Cacher kosher grocery, the observance of kashrut (kosher laws) was emphasized, and became part of signs and logos (“I Am Kosher”).
Following the deadly terrorist attack at the Hyper Cacher kosher grocery, the observance of kashrut (kosher laws) was emphasized, and became part of signs and logos (“I Am Kosher”).